I didn’t go to college but I interview a lot of college grads regularly so take my advice through that lens.
I would think hard about what your objective is. What return are you looking for from such a substantial investment?
If you’re only looking for a degree, just get whatever the cheapest option possible is. In technology (my field) there are a very limited number of universities that command substantial clout. Even those will only serve to get you an interview.
If you’re looking for major live-changing education the likes of which is worth tens of thousands of dollars, then you need to really take a hard look at who will be teaching you and what they’ll be teaching.
I, personally, never ask where anyone went to college.
So in my opinion your choice should be centered on experience at the college, the type of culture you’re looking for, the city you’d like to live in, etc. I wouldn’t get sold on all the extra name stuff unless we are talking MIT or Stanford.