The game fell right in the wheelhouse of twitch. Several of twitch"s biggest streamers are all over this game (lirik, summit1g, drdisrespectlive, etc). Just between the 3 streamers I named, that’s over 100k concurrent viewers daily. The game has been consistently in the top 5 games being viewed since launch. They basically used twitch to do their marketing for them.
That all being said, it happens to be a really good game. As someone who has experience with every version of Playerunknown"s BR mods, this is sort of the perfect mix of all the good things from all of them. It has the slower tactical pace and the weapon modding of the Arma3 version, but still has the smoother control and excitement that H1Z1 KotK provided.
The game is also performing fairly well for an un-optimized early access title.
It’s hard for me to just make a blanket statement to recommend that everyone should get this game because I realize it’s not going to appeal to everyone. The game can be ultra-competitive definitely a little nichy. But man when you make it far and are down to the top 5 or something, there’s nothing better to get that heart pumping. BR games have definitely given me the biggest adrenaline rushes in all of gaming.