I think the problem isn’t that there’s an unlock system, it’s that the proposed system was very different from any similar game in the genre (Battlefield, CoD, etc.) in terms of time requirements, implementation method, and gameplay impact of unlocks, and at the time that comment was posted said balance was way off.
This is actually at the core of the issue. People don’t care that there’s an unlock system; they care about how (poorly) it’s been done (in their opinion). That particular comment might not illustrate it well, but the OP is based on information the community had already gathered regarding the cost in either time or money to unlock everything in the game, and the OP was cheesed off that he bought the highest-tier version and didn’t even get the main hero or (specifically) villain in the franchise. Here’s a much more rational response on an older thread (expressing the same sentiment) from someone who stands to get directly screwed by the system.
The reaction of the gaming community is what’s steering change (had nobody said/done anything, it would have shipped as it was), and as someone who doesn’t want to see future games go down that road, I’m okay with the downvotes they got (though I didn’t join in, if I’m being honest, because by the time I saw the comment it had become a brigade rather than trying to make a point; well before it reached meme-levels of fame and downvotes it had already become the most downvoted comment, what with the bar not being that low to begin with) and the memes and angst that have followed because of it is something EA as a company will hopefully remember moving forward.
Maybe (and, frankly, I don’t often like his content), but he made some good points in his video (albeit while being, you know, Jim Sterling). Really, I could have dropped dozens of different links to illustrate the problems I agree with, but I went with his because it was a recent watch for me that illustrated issues in both the single- and multiplayer experience, and discussed more than just the loot box situation (though he did ramble on it for a while). I’d be interested in seeing literally any positive review of Battlefront 2 that doesn’t come from an established review site who’s worried about their future ties with EA (at this point, the only one I’ve read is @teh_ninjaneer’s) because I’m curious about the other camp (do they feel the system was fair, and why; does it not bother them because they think things are fair/balanced, or have they not encountered problems and base their opinion squarely on that fact; etc.).
All this is not to say that I think people who like the game are wrong/bad/etc.; I’m not trying to be right here. Rather, I am adding my voice in agreement to the idea that if gamers do not oppose the system they tried to launch with (which I feel was absolutely fucking terrible) and future, poorly-done, systems in games that do not benefit the gaming community, we will only see it repeated and made worse until we do make a big deal about it. I previously mentioned DLC’s as a sour point, and while some companies do them very well, others do them very, very poorly; microtransactions are the same way, in my opinion (with good and bad examples of the system), and I feel like EA has done them horribly in this instance. You don’t have to agree with me; I’m okay with disagreement on the matter because it breeds discussion which leads towards solutions and resolution.