With there being little discussion on the forums about this, wanted to toss this here.
Twitch jumped into the gaming platform a while back with the addition of Amazon prime benefits on twitch, they have their own client and now they have an incentive program for partnered people.
Currently the state of Twitch is a wild west in terms of sponsored content. When a game wants traction they will approach streamers who pull in numbers and offer them incentives to play their game but very rarely is it disclosed that a stream is sponsored unless the streamer is being verbally transparent.
Now with the advent of this program, streamers have a vested interest in pushing your product too.
The more they sell, the more they make.
It will be interesting to see where this heads in terms of laws. YouTube has a pretty clear policy that all sponsored content needs to be disclosed. I wonder if twitch will follow suit.