Jack Black is starting a gaming YouTube channel. I’ve been saying for a couple years now that the wave of celebrities to the gaming industry is coming soon. Budgets are already overtaking the film industry.
This will be similar to what happened with podcasting. What was initially a sub-medium of content creators will be quickly surpassed by venture capital backed startups headed by celebrities who bring their built in audiences with them.
That’s good news for Twitch, YouTube, and Facebook Gaming. Maybe also for consumers and gamers, though the artform of streaming gameplay will certainly change in a lot of ways.