No more Battle.net. It’s just going to be “Blizzard.” This makes a lot of sense to me.
For the past few years I’ve been watching Blizzard shift into an entertainment brand like Disney. If you look at Heroes of the Storm, it’s basically a hub for Blizzard fandom. More than that, all of their franchises have cross-promotion elements.
The Warcraft movie wasn’t a critical success but they’ll be back, I’m sure.
All of these things are indicators for $ATVI in the future. I wouldn’t be surprised if we see Blizzard break off again or even usurp Activision in some way.
If you wish you could invest in Disney circa 1960, you’ve got Blizzard today.