It has come to my attention that a few of us have military training. This can come out to our advantage in great bounds. Ductos Exemplo, Latin for 'Lead by Example', is a motto that should be adopted by any officer in any organization, and is in some. A guild officer should uphold themselves to the highest degree of professionalism in both PVE and PVP. Minding what one says and speaking with purpose will demand respect from fellow players and promote motivation while establishing comradery within a group. Never quick to anger and demonstrating patience with anyone, not just newer players, in group chats will make for a more fun and lore friendly gaming experience. A guild officer has integrity and should be the first one to deposit good gear into the guild bank while making monthly contributions in gold and crafting supplies. Finally, a guild officer's desire and motivation to lead fellow guild mates are deciding factors in the officer's success. A guild officer should be well versed in ESO's layout, leveling systems, and classes enabling him/her to promptly and accurately answer any questions posed by fellow guild members. And he/she should be ready and willing to help other players with quests and dungeons whenever needed. By holding one's self to these standards, a guild officer is set apart from the rest of the guild. They can be depended on when you just can't bury that one boss, or when a skyshard is nowhere to be seen, after what seems like hours of exploration. The guild officer is not just different than a regular guild member, the guild officer is the guild. Their attitude and actions speak for the guild and their dedication and motivation carry the guild forward.
[EDIT] In my opinion [EDIT]